Following the hope-filled announcement of the lockdown lifts, this blog is to help you plan your marketing ready for the potential surge of new business.
Direct Mail Category
Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.
I'm sure your attention was glued to the Chancellors economic update earlier today. What positive news this is for our housing market and our economy. So, how do you ensure your current leads and potentially new prospects receive an immediate benefit from this?
The title is 'two-stage' as at Mr Flyer we see that there are two key marketing tactics you can use. The first is to your existing customer base, which we can fulfil as soon as next week, and the second to attract new prospects, which can be on their doorstep next month. Let's briefly look at these to see how your agency can most benefi...
You may have already heard our exciting news - we have moved and we have merged! On the 9th of March, we moved to our new home in Brighouse to live with Flow Solutions, whom we have merged with. It’s not so glamorous right now, despite having 15,000 sq.ft facilities, we are temporarily squashed in their little boardroom! Thankfully we are assured that our new offices will be ready in a couple of weeks, positioned on the mezzanine with a nice view over the main direct mail fulfilment warehouse.
Straight after the snap general election, we have seen reports of a surge on Rightmove; a recent article in The Negotiator stated, “There has been a 28% surge in the number of people house hunting online
Direct mail is where your item (such as a flyer, letter enclosed in an envelope or even a product sample) is posted direct to your ideal customers. We establish who you would like to target and purchase a specific data list to meet that audience. We then design, print, personalise, enclose in an envelope (if needed) and post the item for you. And in many cases, we do all this for you for less than the cost of a stamp! This is an incredibly effective strategy when you need to target a specific audience (e.g. Landlords in London).
Many of us utilise the Christmas (and New Year) period as a time to push our product/service to our customers, and there’s nothing wrong with that. However, it’s also the perfect time to thank our customers for their valued custom. Often it’s the unexpected gesture that keeps customers coming back. A small gift in the post. Or a simple thank you. How will you show appreciation to your customers this Christmas?
It is becoming a widespread opinion that many of us are now becoming ‘digitally blind’, and that the old ways of marketing are seeing a resurgence as a consequence. In a recent marketing article in the Negotiator Magazine, it quoted that, “people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break”. It goes on to point out that, “Consumers are clever too. What they once thought was an uncanny fluke - those Facebook adverts that read your mind, for instance - is now understood as modern marketing trickery.” As a result businesses now need to find an approach, which consumers aren’t blind to. Read on to learn about a two-pronged ‘old’ marketing strategy, which is proving to be very powerful for the estate agents nationally.
Once again we have updated our website, this time primarily adding the new services we have on offer. These include national door to door distribution, direct mail and full print management. This blog will highlight the significance of these changes directly for you and your business, and have hidden within it, some special offers!
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
Christmas may be an exciting time for businesses in retail and a time for many B2B's to sit twiddling their fingers...either way, it's the time we ALL need to show our customers how much we value them. But doing things like sending Christmas cards will cost a fortune right?