Design, print and door to door delivery to build your business and build your brand
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You may be wondering if there are specific marketing strategies for the home improvement sector that can produce real growth for your business. The good news is, there are! These door-to-door and direct mail strategies not only work effectively on their own but are even more effective when part of your overall marketing mix. For example, many of our home improvement clients align their printed marketing with their online marketing - the same message, the same artwork, the same audience, and so on.
"Your advertising mail (including leaflets, flyers and brochures) will deliver the best results if you design it with a big-picture view. Ensure that you map your customer journey out over a full year." DMA
Whether your business supplies materials to the trade or the public, or provides a trade to the public or companies, you will find appropriate proven strategies below. The remainder of this page will reveal the strategies we have developed for clients in the home improvement sector over the last decade.
The two-pronged approach is two different methods for two different target audiences. Depending on your business, the next few lines may clarify that you only need to focus on one strategy. A building materials supplier, for instance, will typically want to attract both the public and trade. Yet, as with the Greensleeves example below, they will likely only want to target the public.
"Mail is generally remembered by customers, with research showing it has 35% better recall than social media advertising and 49% more than email." MarketReach
We cover our three keys in every flyer design, which have proved time and again essential for maximum returns:
A bold headline. Pose this as a question relevant to your target audience. E.g. 'Want to get in shape for free this summer?' Then follow with a sub-headline, 'Now you can with a 7-day FREE PASS'.
An eye-catching image. Not your premises (it's likely not inspiring!), but a before and after picture, or an inspirational man and woman on gym equipment..
A call to action. Based on the above, it would reiterate your 7-day pass gift. It should also highlight a prompt expiry, so you see a quick return on your investment.
Leaflet distribution and direct mail strategies must be supported with the Mr Flyer fundamentals to create a complete and successful campaign.
This Includes
"Mail isn't a one-off thing in a box; it's about building connections over time." JICMAIL
Prong One - Public
The first strategy is door-to-door flyer distribution, ideal for reaching the general public. Flyer distribution is literally where your flyer is distributed door to door. The Greensleeves flyer below was delivered to hundreds of thousands of homes using this method. However, there is still essential targeting at play on this service.
Sticking with Greensleeves, we utilised Experian Demographic Reports to provide ranked data on the most appropriate postcode sectors (e.g. HD6 1, HD4 5, etc.). The data focused on homes with gardens valued at over a set amount, within a specific resident age range, and all within the franchisee's coverage area.
As a result, many recipients matched the exact buyer persona for Greensleeves, leading to a very positive response rate. We tailor targeting to your business's buyer persona, ensuring you will also see a powerful return on your leaflet delivery.
Mr Flyer is a multi-award-winning company. We are ISO9001, ISO14001 and ISO27001 compliant. In addition, we are an accredited member of the DMA (Data & Marketing Association), JICMAIL (Joint Industry Committee for Mail) and the IPIA (Independent Print Industries Association).
Our Green commitments and credentials include, Carbon Balanced Printer with the World Land Trust, SME Climate Hub commitment and Love Paper & Two Sides members.
Marija - Swift Direct Blinds
It's an absolute pleasure to work with the guys from Mr Flyer. We get all our print marketing done with them, they always make very valuable suggestions, deliver on time and offer a competitive price. Really good customer service. We've been working together for almost a year and we wouldn't go anywhere else. Definitely recommend!
Antony - Featured Flooring And Blinds
We have used Mr flyer for a few years now. They always offer Excellent advice and customer service. I would highly recommend them for distribution and print. Antony Nixon. Feature Flooring and Blinds.
Jon - Fired Up Corporation
Mr Flyer were able to offer us a targeted leaflet drop to reach our key customer groups. They listened to our needs, designed, produced and delivered the leaflet on time and were a pleasure to work with.
Sandra - Quickslide Windows And Doors
Mr Flyer did an excellent job distributing around 13000 recruitment flyers for us. The return was excellent and as a result we are in discussion with Mr Flyer to run another 25000 flyers.
Whitebirk Sink
I recently worked with Becky, Jacob and Alex on a project with a tight deadline to be ready in time for our scheduled sale. They could not have been more helpful, understanding and quick with responses and tips. Would definitely recommend this business to other companies and will be using again :)
