The Ultimate Graphic Design Page

Branding Fundamentals

To keep things simple, the fundamentals when considering a new brand or re-brand are:

1. Purpose

2. Colours

3. Consistency

Always begin with purpose in every marketing activity. What do you want to achieve with this brand - start with the end in mind. The purpose will dictate colours. For example, we consider two printing companies, one to provide high-end bespoke print and another to provide environmentally friendly print solutions.

The high-end one may go for rich blue's, whereas the environmentally friendly brand will likely opt for light greens. The purpose and colours are then consistent. Consistency then leads to keeping every element of your brand consistent - in print and digitally.

The Process

Whether you're building a new business or product or re-branding an existing one, our three-step design process is proven to generate great business brands. We use our unique '3 D's' strategy, which includes:

1. Discovery

2. Design

3. Delivery

1. Discovery. A consultation - what you're trying to achieve.
2. Design. We flesh out your brand - logos, imagery and colours, how to implement it, and how it works in different places (we use mockups for this).
3. Delivery. We produce a final product - including a brand guidelines document, flyer design, marketing collateral, and much more - bespoke to your requirements.

This three-step process gives clarity to our process. It enables you to know what to expect next. But, most importantly, it leads to the creation of really incredible brands.

If you would like to speak with us about a new brand or re-brand, please do contact us today.

No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you... if your design is terrible, none of this will benefit you!

The statement above is from a popular blog we created several years ago titled 'Design is Everything, Everything'. When designing for leaflet distribution, there are fundamental principles that, when adhered to, significantly increase your response rate.

Over the last ten years, we have seen thousands of flyer designs, some terrible, some perfectly adequate, and some extraordinary. We have equally designed more flyers than all of the other items we design combined! As a result, we have honed down to the incredible nuances vital for an actionable marketing-focused leaflet design. By following our tried and tested system, you will catch the receiver's attention and give them an instant reason to respond to your business.

Our Flyer Design Solution

We cover our three keys in every flyer design, which have proved time and again essential for maximum returns:

1. Bold headline

2. Eye-catching image

3. Call to action

The bold headline is typically in the form of a question relevant to the receivers need. Support this with a sub-headline positioning your business as the solution. For example, the Greensleeves flyer featured below was sent out after the dryest spring in living memory, leaving everyone with a brown looking lawn. However, Greensleeves had a solution to their receivers need. This flyer was distributed to postcode sectors that had a high density of homes with gardens.

Why Choose Mr Flyer?

At Mr Flyer, our in-house design team are different because we specialise. We stick to what we know, and that is designing marketing-focused printed material to build businesses. We understand what works, what key elements should be included, and most importantly, what actually converts potential consumers.

Time and again, clients come to us with their artwork for us to print and distribute; we look at it and instantly know whether or not the campaign will be successful. So if you want to be sure that your upcoming flyer distribution or direct mail campaign will have the best opportunity for success, then please allow us to create the artwork for you!

Implementing Great Artwork

To implement great artwork, please speak with us as early on in the marketing process as possible. If you have a brand guidelines document, please make sure to provide that too. Please ask if you don't yet have one but would like to know the benefits (namely brand consistency, professionalism, and speed to produce new artwork). We can create one for you.

Our mission is to make life simpler, faster and cheaper for our customers and advise and educate them on the most successful strategies for business growth. Great artwork is fundamental to this mission!