Direct Mail, Door to door Distribution, Marketing

Is social media marketing better than printed marketing?

The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!

Direct Mail, Door to door Distribution, Graphic Design, Marketing, Printing

How to receive a surge of new business post lockdown

Following the hope-filled announcement of the lockdown lifts, this blog is to help you plan your marketing ready for the potential surge of new business.

Direct Mail, Door to door Distribution, Marketing

Partially Addressed Mail

Print marketing is a powerful tool for businesses - ideal for contacting existing customers and generating new leads. A tangible, physical message is easier to read and harder to ignore than it's digital marketing counterparts. In this technological age, print still works and if anything, stands out all the more. The purpose of this page is to highlight a print marketing strategy that many of your competitors are unaware of, partially addressed mail.

What is Partially Addressed Mail?

Partially addressed mail is an addressed piece of mail where the recipient's name is not known, and your mail ...

Direct Mail, Door to door Distribution, Marketing, Printing

Brand New Services Thanks to Exciting Merger

Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.

Direct Mail, Door to door Distribution, Marketing

New Stamp Duty Two-Stage Marketing Strategy

I'm sure your attention was glued to the Chancellors economic update earlier today. What positive news this is for our housing market and our economy. So, as an estate agents, how do you ensure your current leads and potentially new prospects receive an immediate benefit from this?

The title is 'two-stage' as at Mr Flyer we see that there are two key marketing tactics you can use. The first is to your existing customer base, which we can fulfil as soon as next week, and the second to attract new prospects, which can be on their doorstep next month. Let's briefly look at these to see how your a...

Direct Mail, Door to door Distribution, Graphic Design, Marketing, Printing

We have Moved, we have Merged

You may have already heard our exciting news - we have moved and we have merged! On the 9th of March, we moved to our new home in Brighouse to live with Flow Solutions, whom we have merged with. It’s not so glamorous right now, despite having 15,000 sq.ft facilities, we are temporarily squashed in their little boardroom! Thankfully we are assured that our new offices will be ready in a couple of weeks, positioned on the mezzanine with a nice view over the main direct mail fulfilment warehouse.

Direct Mail, Door to door Distribution, Marketing, Printing

'Turbocharged' property surge - is your agency ready?

Straight after the snap general election, we have seen reports of a surge on Rightmove; a recent article in The Negotiator stated, “There has been a 28% surge in the number of people house hunting online

Direct Mail, Marketing, Printing

Is Direct Mail right for you and your business?

Direct mail is where your item (such as a flyer, letter enclosed in an envelope or even a product sample) is posted direct to your ideal customers. We establish who you would like to target and purchase a specific data list to meet that audience. We then design, print, personalise, enclose in an envelope (if needed) and post the item for you. And in many cases, we do all this for you for less than the cost of a stamp! This is an incredibly effective strategy when you need to target a specific audience (e.g. Landlords in London).

Direct Mail, Marketing

Direct Mail and GDPR

Under the new GDPR rules, mail has less compliance requirements compared to constraints on digital marketing. Mailing customers with a letter, booklet or postcard is a great tactic to engage and drive targeted leads to your business.

Direct Mail, Marketing, Special Offers

Will You Appreciate Your Customers This Christmas?

Many of us utilise the Christmas (and New Year) period as a time to push our product/service to our customers, and there’s nothing wrong with that. However, it’s also the perfect time to thank our customers for their valued custom. Often it’s the unexpected gesture that keeps customers coming back. A small gift in the post. Or a simple thank you. How will you show appreciation to your customers this Christmas?

Direct Mail, Door to door Distribution, Marketing

Estate Agents Two-Pronged Marketing Strategy

It is becoming a widespread opinion that many of us are now becoming ‘digitally blind’, and that the old ways of marketing are seeing a resurgence as a consequence. In a recent marketing article in the Negotiator Magazine, it quoted that, “people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break”. It goes on to point out that, “Consumers are clever too. What they once thought was an uncanny fluke - those Facebook adverts that read your mind, for instance - is now understood as modern marketing trickery.” As a result businesses now need to find an approach, which consumers aren’t blind to. Read on to learn about a two-pronged ‘old’ marketing strategy, which is proving to be very powerful for the estate agents nationally.

Direct Mail, Door to door Distribution, Marketing, Printing

New Changes to our Website, New Services, and a Limited Time Offer!

Once again we have updated our website, this time primarily adding the new services we have on offer. These include national door to door distribution, direct mail and full print management. This blog will highlight the significance of these changes directly for you and your business, and have hidden within it, some special offers!