The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!
Door to door Distribution Category
Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.
I'm sure your attention was glued to the Chancellors economic update earlier today. What positive news this is for our housing market and our economy. So, how do you ensure your current leads and potentially new prospects receive an immediate benefit from this?
The title is 'two-stage' as at Mr Flyer we see that there are two key marketing tactics you can use. The first is to your existing customer base, which we can fulfil as soon as next week, and the second to attract new prospects, which can be on their doorstep next month. Let's briefly look at these to see how your agency can most benefi...
We are now entering a much more exciting season as Britain looks to get the cogs turning again following an almost stand-still during the past couple of months.
As businesses look to get started again, you may find yourself in one of the following categories:
1) A complete halt of all work, with no enquiries, leads or outstanding business;
2) A trickle of enquiries that will keep you busy for a couple of days or weeks, but not much beyond that; or
3) A backlog of enquiries and customers patiently expecting your return, leaving you pulling your hair out at not knowing where to begin or ho...
You may have already heard our exciting news - we have moved and we have merged! On the 9th of March, we moved to our new home in Brighouse to live with Flow Solutions, whom we have merged with. It’s not so glamorous right now, despite having 15,000 sq.ft facilities, we are temporarily squashed in their little boardroom! Thankfully we are assured that our new offices will be ready in a couple of weeks, positioned on the mezzanine with a nice view over the main direct mail fulfilment warehouse.
Straight after the snap general election, we have seen reports of a surge on Rightmove; a recent article in The Negotiator stated, “There has been a 28% surge in the number of people house hunting online
Following Mr Flyer’s recent nomination acceptance in the second annual Yorkshire & the Humber Enterprise Awards, the judging panel have made their final decision and Mr Flyer has been awarded: Best Nationwide Leaflet Distribution Firm 2018.
£20.18p OFF any distribution during the World Cup 2018
In marketing, as with building your business, this principle of firing bullets then cannonballs is a genius and essential strategy by Jim Collins of ‘Great by Choice’ (and many other must read business books). But what does it mean, and how can you apply it to your business? This blog gives you a quick insight.
It is becoming a widespread opinion that many of us are now becoming ‘digitally blind’, and that the old ways of marketing are seeing a resurgence as a consequence. In a recent marketing article in the Negotiator Magazine, it quoted that, “people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break”. It goes on to point out that, “Consumers are clever too. What they once thought was an uncanny fluke - those Facebook adverts that read your mind, for instance - is now understood as modern marketing trickery.” As a result businesses now need to find an approach, which consumers aren’t blind to. Read on to learn about a two-pronged ‘old’ marketing strategy, which is proving to be very powerful for the estate agents nationally.