Door to door Distribution, Marketing
In marketing, as with building your business, this principle of firing bullets then cannonballs is a genius and essential strategy by Jim Collins of ‘Great by Choice’ (and many other must read business books). But how can you apply it to your business?
Direct Mail, Door to door Distribution, Marketing
This blog is to dismiss any myths about leaflet distribution, and give you concrete facts about the incredible response rates, which can be achieved through door drop marketing. I cannot take credit for the research. It is all freely available on the DMA (Direct Marketing Association) website to all DMA members. I do however believe its relevance will directly benefit you when deciding how to market your business.
Direct Mail, Door to door Distribution, Marketing
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
This is probably the most revealing and fascinating to research blog I have wrote so far. The way the Royal Mail operates is quite unbelievable; read on to see why. All too often we get calls where a potential new client questions if we are ‘cheaper’ than the Royal Mail, and why they should use us instead of them. I have written this so you can see the differences between the Royal Mail and Mr Flyer, and choose for yourself which is best for your business.
Door to door Distribution, Marketing
The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released a blog on the DMA website on this subject, which ranked the 3rd most read blog on the site that year! Six years on, we felt it appropriate to update this blog. The stats are fresh, the analysis updated, and a unique response tracking software is revealed!
Door to door Distribution, Marketing
As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.
Direct Mail, Door to door Distribution, Marketing
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!
Direct Mail, Door to door Distribution, Graphic Design, Marketing, Printing
Following the hope-filled announcement of the lockdown lifts, this blog is to help you plan your marketing ready for the potential surge of new business.
Direct Mail, Door to door Distribution, Marketing
Print marketing is a powerful tool for businesses - ideal for contacting existing customers and generating new leads. A tangible, physical message is easier to read and harder to ignore than it's digital marketing counterparts. In this technological age, print still works and if anything, stands out all the more. The purpose of this page is to highlight a print marketing strategy that many of your competitors are unaware of, partially addressed mail.
Partially addressed mail is an addressed piece of mail where the recipient's name is not known, and your mail ...
Direct Mail, Door to door Distribution, Marketing, Printing
Hopefully, you are already aware of our exciting merger with one of the Uk's leading direct mail companies, Flow Solutions. The deal closed just days before lockdown, and we have been avidly working since then to integrate our team with Flows'. We are now able to offer you, our valued customers, direct mail, in-house print, hand assembly and packaging, pick & pack and contract packing, and very soon, hybrid mail.
Direct Mail, Door to door Distribution, Marketing
I'm sure your attention was glued to the Chancellors economic update earlier today. What positive news this is for our housing market and our economy. So, as an estate agents, how do you ensure your current leads and potentially new prospects receive an immediate benefit from this?
The title is 'two-stage' as at Mr Flyer we see that there are two key marketing tactics you can use. The first is to your existing customer base, which we can fulfil as soon as next week, and the second to attract new prospects, which can be on their doorstep next month. Let's briefly look at these to see how your a...
Door to door Distribution, Marketing, Printing
We are now entering a much more exciting season as Britain looks to get the cogs turning again following an almost stand-still during the past couple of months.
As businesses look to get started again, you may find yourself in one of the following categories:
1) A complete halt of all work, with no enquiries, leads or outstanding business;
2) A trickle of enquiries that will keep you busy for a couple of days or weeks, but not much beyond that; or
3) A backlog of enquiries and customers patiently expecting your return, leaving you pulling your hair out at not knowing where to begin or ho...
