Direct Mail, Door to door Distribution, Marketing
Flyer Distribution and Direct Mail Drip Effect Marketing Strategy explained | How to effectively implement a drip marketing strategy either for your door-to-door or direct mail campaign.
Door to door Distribution, Marketing
In marketing, as with building your business, this principle of firing bullets then cannonballs is a genius and essential strategy by Jim Collins of ‘Great by Choice’ (and many other must read business books). But how can you apply it to your business?
Direct Mail, Door to door Distribution, Marketing
You may well have noticed the words ‘direct mail’ pop up throughout our site recently, and wondered what this direct mail thing is. This blog will simply explain the differences, their strengths and weaknesses, and most importantly: which will generate the strongest return for you and your business.
This is probably the most revealing and fascinating to research blog I have wrote so far. The way the Royal Mail operates is quite unbelievable; read on to see why. All too often we get calls where a potential new client questions if we are ‘cheaper’ than the Royal Mail, and why they should use us instead of them. I have written this so you can see the differences between the Royal Mail and Mr Flyer, and choose for yourself which is best for your business.
Door to door Distribution, Marketing
As far as frequently asked questions go, 'how many leaflets should I distribute?' is right up there! So, it does seem about time we actually answer this for you in a blog. As the 'right' amount is determined by several factors, saying an arbitrary number such as 20,000 is pretty useless for you! Instead, we will share the logic behind choosing the most appropriate quantity for your business to distribute and reveal how to dramatically improve your distribution response.
Direct Mail, Door to door Distribution, Marketing
It seems now that the days of free iPad prize draws and the like have had their day. Either people didn't believe they could win or didn't believe the offer held integrity - that it was just a scam. Is there another way to create a call to action (CTA) without giving a direct discount?
Direct Mail, Door to door Distribution, Marketing
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has for years ranked our second most viewed page, second only to our home page. Equally, when you search on Google for 'Royal Mail leaflet distribution', it ranks second behind the actual Royal Mail door to door page. Clearly then, it spiked interest!
Door to door Distribution, Marketing, Printing
Have you ever wondered if there are specific print marketing strategies for the home improvement sector? Is there the ‘right’ leaflet size, style, finish and design? Are there ways to reach people who will really benefit from your product or service, and are willing to pay for it? The answer to all of these questions is yes! For nearly a decade Mr Flyer has helped dozens of businesses just like yours to dramatically increase their business, so we have complied our most effective strategies into this dedicated blog for you.
Direct Mail, Door to door Distribution, Marketing
It is becoming a widespread opinion that many of us are now becoming ‘digitally blind’, and that the old ways of marketing are seeing a resurgence as a consequence. In a recent marketing article in the Negotiator Magazine, it quoted that, “people born in 1994 or later…34% had deleted social media permanently, while 64% were taking a break”. It goes on to point out that, “Consumers are clever too. What they once thought was an uncanny fluke - those Facebook adverts that read your mind, for instance - is now understood as modern marketing trickery.” As a result businesses now need to find an approach, which consumers aren’t blind to. Read on to learn about a two-pronged ‘old’ marketing strategy, which is proving to be very powerful for the estate agents nationally.
