Congratulations on diving into the world of direct mail marketing — an approach that stands out amidst the cacophony of online strategies.
Today, we're here to share the incredible potential of direct mail for businesses just like yours. So, sit back, relax, and let's explore this together! We've included a fair few quotes/stats in this blog to ensure it's not a biased view, but a factual one.
Digital Marketing or Direct Mail?
In a digital age where social media algorithms reign and email inboxes overflow, is it time to break free from the noise and delve into the tangible nature of direct mail?
"Mail is generally remembered by customers with research showing it has 35% better recall than social media advertising and 49% more than email." MarketReach
We all know that feeling of holding a physical piece of mail—a beautifully created flyer or a captivating postcard—ready to transport us into a different world. And that's precisely the magic we want to bring to your business.
"Mail is one of the most effective ways to reach the Gen Z audience – with JICMAIL showing that this audience is 40% more likely to claim that mail can change their mind about a brand than the average GB adult." MarketReach
With or help, direct mail becomes more than just a one-hit wonder; it evolves into a long-term strategy that fuels your success.
Imagine a continual stream of new inquiries flooding into your business, each one a potential customer eager to engage with your brand. That's a reality when executed appropriately.
Why Direct Mail Works
Now, you might be wondering, "How does direct mail achieve such remarkable results?" Well, it all starts with the personal touch. We believe in creating messages that speak directly to your target audience, tapping into their emotions and aspirations.
People also project physical production values onto brand values – if they think your mailing looks and feels' quality' then they will assume the same of your brand. DMA
When your mail lands in their hands, it feels like a thoughtful conversation—one that makes an impact and leaves a lasting impression.
Consumers see mail as a medium of authority – one they prefer for things that are important, formal or official – whilst 57% say that receiving mail makes them feel more valued. DMA
By analysing your customer demographics, you can ensure that your direct mail reaches the right hands—the hands of those who genuinely need/love your products or services. As such, providing data is a core part of our direct mail service.
"88% of Gen Z respondents would prefer brand experiences which are delivered by blending digital and physical channels." YouGov
The right strategy is what gets your direct mail marketing working above all else. The strategy that the most successful businesses worldwide are all too aware of, yet so many SMEs need to be made aware of, is known as drip effect marketing.
The biggest brands know how forgetful we are as humans and so repeat their message over and over. That's exactly what we recommend too.
Rather than doing a direct mail to people once and never again, the key to success is to regularly repeat to your audience - build up that brand awareness and brand trust as that culminates in brand engagement.
"Mail isn't a one-off thing in a box; it's about building connections over time." JICMAIL
The Complete Direct Mail Package
As a full-service multi-award winning mailing house, we provide you with the complete direct mail package. Once you share with us what success looks like for you, we get to work on the following:
1. Data: GDPR-compliant data, which comes with either a 6 or 12-month licence.
2. Design. Actionable artwork, which is both eye-catching and actionable - encourages the receiver to take prompt action.
3. Print & Enclosure: Be it a letter in an envelope, a postcard, a brochure or even a host of little gifts you're sending, we print and machine (or occasionally hand) enclose your direct mail items.
4. Postage. We receive incredible postage discounts as we send millions of items yearly, which we pass on to you.
5. Repeating (drip marketing). The essential direct mail strategy is to repeat to your audience regularly, so rather than create one-off mailers, we create long-term campaigns for you.
Next Step
We are here to guide you, support you, and celebrate every milestone you achieve. No longer do you need to solely rely on online marketing. Now, you can have direct mail success, too!
Ready to make your mark? Contact us at Mr Flyer today.
