Something you’re not quite sure about? Check below or give us a call
How do I know you will actually distribute my leaflets?
Our door to door distributions are performed by our distribution partners, the Royal Mail, using their trusted postmen and postwomen. Many of our competitors use people on a 'self-employed' basis, paid below minimum wage, and with little to no accountability. We believe using trusted Royal Mail posties is much more reliable than using unknown people.
How effective is leaflet distribution?
A. There are certain factors which determine the success or failure of a leaflet distribution campaign. A full blog is available on this subject, click here. Door drop distribution is most effective when:
- Your product or service is what people will want or need.
- The leaflet is eye catching and clear.
- There is some sort of promotion/call to action (CTA) on the leaflet.
- The postcode sectors targeted fit the demographic for your product or service.
I’ve had a cheaper distribution quote elsewhere, why should I use Mr Flyer?
A1: Mr Flyer don’t just provide a distribution service. We provide a complete campaign, tailored to your needs, using data to provide a targeted marketing campaign. This ensures you get the highest possible response rate rather than just a cheap service. Our service includes the planning, design, print and distribution.
A2: If a price sounds too good to be true, it probably is. Consider the cost of distributing 1000 flyers. To distribute 1,000 flyers takes a good distributor anywhere between 4 and 6 hours. So think how much that distributor needs paying. Then there are other overheads like transport, the time of the office staff in planning the distribution, providing proof such as GPS tracking, and having up-to-date mapping software. Therefore if someone is quoting £40-£50 for a solus distribution, the chances are not all your flyers will be distributed, as the company would make a loss if they did.
A3: Make sure you are getting a like for like quote. i.e. if someone has quoted you £45 per 1000, what is that for and on what quantity? If it’s for a 1,000 solus distribution – run away!!
A4: Instead of using unproven and unknown people, likely paid on a self-employed basis (which is generally illegal) to distribute your flyers, we use our affiliate partners, the Royal Mail postmen and postwomen to deliver your leaflets and flyers. This gives much more trust, credibility and assurance the job will be done properly, and with that, the costs involved do become higher.
I can find cheaper printing prices elsewhere, why should I use Mr Flyer?
A1. The old saying, ‘you get what you pay for’, is most pertinent here. When considering printing look at the quality as well as the price as whatever you print is representing you and your business. With cheap printing the colour is often inconsistent, the ink may spread near the edges, the ink may rub off on your hands or the printed image may not be guillotined straight. With Mr Flyer our printing is always of a very high standard. Our partnership with the biggest UK print brand, printing.com ensures we provide awesome print, all the time.
A2. Many printers give unrealistic completion dates which could mean you miss your distribution slot with us, which would incur unwanted costs to you.
A3. With our distribution service, our print cost doesn’t just cover the cost of print, it is also the cost of preparing and labelling the flyers for the Royal Mail, and then couriering them to the relevant distribution centre.
Aren’t the Royal Mail cheaper per 1000 than Mr Flyer?
A: The Royal Mail is our distribution partner. Whatever price you would receive from them you will receive exactly the same from us. Despite all the marketing consultancy and planning, you receive from us, we will charge exactly the same.
I've designed my own flyer in the past – why should I use Mr Flyer’s design service?
A1: The design of your flyer is probably the most critical element to a distribution campaign. It's not just about looking good, it has to encompass the 3 keys to an effective flyer design. In addition, it needs to work in line with our 3 stage drip marketing strategy. Clients have seen their response rates dramatically increase when they have their flyer designed by Mr Flyer.
A2: Printing errors usually occur when clients provide their own artwork as the program it’s made in, the file type, bleed and crop marks often have incorrect settings.
A3: Typically, our clients can use their time much more productively building the business they work in/own, rather than trying to figure out how to design a flyer - something our in house design team have been mastering for years.
What's the difference between direct mail and door to door distribution?
A. Direct mail is where we post your item to specific people. This is either people on a specific data list we purchase for you (for instance, businesses with a turnover of £1M+ within 2 miles of the HG postcode which have 3 or more employees) or to your existing client base. This is most appropriate when you have a very specific target audience (for instance, letting agents use this to target landlords). It is generally most appropriate for business to business (B2B) marketing.
Whereas door to door distribution is where your flyer is delivered to streets at a time, on a postcode sector basis (such as HD2 4). This is for businesses wanting to reach a large audience as cost-effectively as possible (for instance, estate agents targeting residents who may want to sell their house - usually advertising free valuations as a call to action).
Can door to door distribution be targeted?
A. Yes. Not to the same extent as direct mail, but there’s still lots of targeting available. As part of our service, we provide free demographic data for door drops. This works on a postcode sector basis, such as LS15 7. We can do this targeting based on location, age, wealth, homeownership, gender, nationality and more. An example would be a garden maintenance company, they know their typical customer is 50+, lives in a house they own which is worth over £200k, we can find the postcodes which most accurately fit this customer profile.
Why use printing.com through Mr Flyer?
A1. Mr Flyer is partners with printing.com. What this means is that we have had the training and built up the experience as a business not only to provide the print of leaflets and flyers but literally any printed material you can think of! Printing.com approached Mr Flyer as they recognised the synergy between the two businesses, and so a partnership was formed. Therefore, by buying printing.com products through Mr Flyer you receive expert advice on the most appropriate products for your business.
A2. All customers who purchase door to door distribution or direct mail with Mr Flyer receive a 10% discount code to use on the printing.com site.
What our customers say
“ Great overall service, good advice and ideas are given, any issues resolved promptly and professionally, good value for money. ”
Deborah Cliff, Ryder & Dutton
“ I would just like to say a massive thank you for the Leaflet drop you did for us in Leeds. I was slightly hesitant of doing a leaflet drop at first but thought I would give it a go in the end and am I glad I did now. It has brought business back tenfold which is brilliant for business and just what we needed. You were fantastic to deal with and I will certainly be using you moving forward. Thank you again. ”
Scott Hufton, Owen Scott
“ We’ve been looking at the last four months of retail sales from our Huddersfield store and there’s no doubt about it, it’s been very positive, the leaflets have been our most successful source of leads...we are delighted with their performance and the way they’ve helped us reach the various districts...they’ve changed my opinion on this form of advertising. We will be committing to some more activity in the Autumn and into next year. ”
Chris Hamer, ADZ Media
Mr Flyer is trusted by some of the UK’s smartest businesses. Why not join our continually expanding number of customers seeing a strong ROI with us.