Door to Door Leaflet Distribution

Door to Door Targeted Marketing

Door to Door leaflet distribution is a very effective targeted marketing strategy for building your business. If you want to reach potential customers in a given area, then our door to door service is what you need.

For example, let's say you're the Marketing Manager for a chain of health clubs, and you have a couple of underperforming clubs. We consult our supercomputer (aka Experian!) and plot the most appropriate postcode sectors to target your perfect demographic to help turn those clubs around.

If you have just landed on this page and are not sure who Mr Flyer are, we are a print marketing agency. Since 2011 it has been our mission to build our customers business and build their brand. We do this through printed marketing - be it artwork, print, leaflet distribution, direct mail, hybrid mail, and even by hand assembling printed point of display items, all done in our 15,000 sq.ft facilities.

Door to Door Services

There are many different terms around leaflet distribution which you may have heard but wondered what the differences are. Hopefully, this breakdown will help:

Other terms include door to door, flyer/leaflet distribution, flyer/leaflet delivery, door drop and flyer/leaflet drop. All of these are the same service, which is where your leaflet is hand-delivered through residents (and sometimes businesses) letterboxes - the delivery person is literally walking from door to door with the same leaflet(s). 

The other service, which is commonly mistaken as the same, is direct mail. Direct mail is where your leaflet or printed promotional item is posted directly to the recipient rather than going to every house in a given area. Direct mail is more targeted and is very popular with business to business (B2B) marketing.

Our Door to Door service includes developing a bespoke long term campaign specific for your business. We will work together to create a solid strategy and put a plan in place for a campaign that should bring great success.

Shared Distribution VS Solus Distribution

You may have read about 'solus distribution' and 'shared distribution', but haven't yet established which is likely best for your business. Here's a quick breakdown:

Solus distribution: This is your business' flyer going through each recipients letterbox on its own. The benefit to this is that no attention is taken away by other flyers, but the main downside to this is it's much more expensive. Also, just because the distribution company you choose to deliver for you is only putting your flyer through each letterbox, it doesn't prevent other companies from distributing there too. 

Shared distribution: This is where your leaflet is distributed with several other leaflets. Most distribution companies won't put competing businesses together, but some unfortunately do. The main benefit of shared distribution is that it's cheaper than solus. 

Royal Mail Door to Door

Thanks to our affiliation with the Royal Mail, we can offer postcode specific, targeted shared leaflet distributions throughout the UK. And to reassure you, your flyer is never distributed with direct competition. What is exclusive with our service is that your flyer has the opportunity to be delivered with addressed mail. There is extensive research composed on this subject by Royal Mail, and logically as people look at their mail, they will be looking at your flyer too. In fact, we had one customer who converted from our old solus distribution service onto our cheaper Royal Mail shared distribution and his response rates more than doubled!

How Our Door to Door Service Works

At Mr Flyer, we enable our clients to execute targeted door to door distribution campaigns. Over the years, we have developed our expertise to provide our clients with the best options to maximise their return on investment. On top of this, we are in a unique position to offer our clients a full package of an initial free consultation, demographic targeting, actionable artwork, print (both in house and as a print management service) and, finally, distribution fulfilled by the Royal Mail.

Logistically, once our in-house design team has created your flyer, we will print them for you and cover all the logistics to ensure the distribution is on time, every time.

If this service doesn't sound targeted enough for your business, then it may be that a direct mail distribution would be more appropriate. You can take a look at our direct mail page by clicking here.

Door to Door Next Step's

If door to door leaflet distribution seems perfect for your business, then you can get started immediately by contacting us today.

Maybe you're still wondering whether or not flyer distribution is an appropriate strategy or your business, and equally if Mr Flyer is the right distribution company to work with. You may also be wondering what the most successful strategies are for leaflet drops. To help, here are some pages you may find useful:

The most successful leaflet drop strategy 

The most successful flyer artwork

What is 'the' response rate from leaflet distribution? 

Choosing a leaflet distribution company