Leaflet Delivery

Leaflet Delivery Marketing

This page will reveal how you can effectively use leaflet delivery marketing to build your business. Discover the secrets of actionable design, creative print and targeted distributions, and the most important strategy of all.

Since 2011 it has been our mission to build our customers business' and build their brand through printed marketing. We provide marketing strategy, artwork, print, leaflet distribution, direct mail, hybrid mail, and even by hand assembling printed point of display items, all done in our 15,000sq. ft facilities based in Brighouse, West Yorkshire.

Mr Flyer is also multi-award-winning, especially in the estate agency sector, and provide our services nationwide. To give you extra assurance that what we are about to share with you is credible and beneficial for your business we are DMA (Data & Marketing Agency) accredited, a member of the CIM (Chartered Institute of Marketing) and hold ISO9001, ISO14001 and ISO27001 accreditations. 

That's the sales pitch over! So let's get started...

Choosing a Leaflet Delivery Company

As you can see from the right, we have highlighted seven essential keys to consider with your leaflet delivery. Now you can invest a whole heap of time trying to cover the first six all by yourself, and then read a bookcase full of marketing books trying to establish the seventh...or you could just leave it to an expert company in the field! 

Part of opting for a leaflet delivery to help in building your business is choosing the right leaflet distribution company to do it for you. Many companies out there simply want to work on the fulfilment aspect, the actual leaflet distribution. What we do is rather different. We work as a marketing agency, providing industry-specific advice and implementation so you can get on with building your business. 

The Key Leaflet Delivery Strategy

It is the seventh key that is going to be the focus of this page, as this strategy will make or break our leaflet delivery campaign. However, very quickly on design and print - consider that they must be actionable, relevant to the receiver, visually stimulating and the quality of the paper must represent the type of service/product you provide. For more on design please click here and here for print as they are both very big subjects, but not the purpose of this page.

The Most Important Strategy...

The most important strategy for any leaflet delivery is the drip effect marketing strategy. This is where you literally drip feed your message to your target audience frequently. Consider how many times have you responded to an email, a pop-up on Facebook, an advert on TV or any other marketing on the first view? It will not be often! 

We humans are both cautious of marketing (and salespeople), but also often very forgetful and easily distracted! For these reasons we need to keep on sending our marketing message to build up brand trust (not a fly by night business), to keep reminding the receiver of the benefits you will provide them, and to ensure that the call to action is so clear and strong that they will act promptly before getting distracted (again!). 

This loops back to the first key, which is the overall purpose. From the purpose, we can create an overall strategy. It is the strategy that will dictate what message we feed to the receiver each time, and when that will be. Therefore, the artwork will change every time but ensuring brand consistency remains. The strategy will also dictate the frequency. We typically recommend every 4-6 weeks as this is not too frequently that you irritate the receiver, but not too long that they have forgotten about your business in the meantime.

It may sound a very simple strategy, but it is amazing how many businesses ignore it. Instead many presume they can 'trial' a leaflet delivery. This is as logical as someone trialling a diet for a day, and then quitting when they don't instantly achieve their dream weight. As with all thing worth having in life, we must work at them consistently to see real lasting fruit. Marketing is no different. 

Leaflet Delivery Implementation

I'm sure you have read this as you're serious about taking your business to the next level, and you can see the huge benefits in implementing this strategy. At Mr Flyer, this is what we love to help you with. So please do contact us today and mention you have read this page.